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5D Robotics Case Study

Increased Valuation: Martensen IP helped 5D Robotics develop a patent portfolio that enhanced its value in the eyes of potential acquirers.

Innovator in Self-Driving Vehicle Technology Grows Its Patent Portfolio to Attract Purchase Offers

5D Robotics was a company that specialized in ultra-wideband technology (also known as UWB or ultraband). UWB is a radio technology for short-range, high-bandwidth communications over a large portion of the radio spectrum. Among other things it is used for radar imaging as part of precision tracking and locating systems.

In this case, 5D’s UWB technology was being leveraged to provide incredible precision in the operation of autonomous, self-driving cars. For example, the company’s systems can guide a vehicle to park with its tires within a centimeter of the curb or instantly identify a pedestrian stepping into the roadway so that braking can be initiated.

5D Robotics’ board of directors wanted to position the company for acquisition. However, our team recognized that to be more appealing to potential purchasers, the company would have to do a better job of positioning itself as an innovator and thought leader.

Increasing a Company’s Value with Patented IP

To bring more of 5D Robotics’ marketable intellectual property to light, we developed a program in which we had a series of meetings with the company’s engineers and posed questions that helped them flesh out and document their unique ideas for new products. As a result of these meetings, we filed 25 provisional patent applications in six months.

Not only did this program begin the process of protecting those ideas, it also demonstrated that the company had a full pipeline of future innovations that would be part of the package when they were acquired. This strategy was successful, as 5D Robotics was bought by a larger company, meeting the founder’s objective and allowing its team to continue their groundbreaking research and development.

  • "Keen ability to target and successfully capture IP concepts for further development."
    David Bruemmer, 5D Robotics
  • "Navigated our patent applications from complex technology to award. Mike’s global associates helped inform and execute our global strategy."
    Julie Zinn, Spirae
  • "Trusted counsel who distills complex technology and legal matters into simple terms."
    Richard Kinsman, TERSUS

We Are Members of:

  • American Intellectual Property Law Association
  • United States Patent and Trademark Office Bar
  • National Contract Management Association
  • American Bar Association
  • National Defense Industrial Association
  • Association of Graduates – US Air Force Academy
  • Military Officers Association of America
  • Colorado Space Business Round Table
  • Denver Economic Development Corporation
Our Values What Our Work Means
  • We Maintain A Record of Success in Achieving Patent Coverage
    Every attorney has 20+ years of experience and has drafted and prosecuted hundreds of successful patent applications.
  • We Function At The Intersection Of Business, Law And Technology

    Our experience and knowledge converge at the intersection of intellectual property and government contracting. We are uniquely positioned not just as a provider of technical counsel, but also as part of business advisory teams.

  • We Provide Superior Legal Guidance and Value
    Experience in various business and engineering disciplines creates a knowledge base that makes it possible for our attorneys to assist clients in situations where IP legal advice only makes sense if placed within the context of a client’s complete business strategy.
  • We Develop Strategies to Enhance Competitive Advantage
    We come up with great IP strategies to enhance our client’s competitive advantage but recognize that the technology will change, the environment will change, the competition will change and so will our plan; we’re ready.
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