Trademark Registration & Protection Legal Services

Trademark law has a long history of protecting the value of a business’ intellectual property portfolio. But an attorney who only understands the technical legal steps of a trademark may miss the client’s goal for seeking trademark-related legal services.

The legal decision to trademark must always be a decision informed by business goals concerning brand-building, leveraging value and creating a competitive advantage in the marketplace. Trademarks themselves are inexpensive to file, but they may very well turn out to be one of the company’s most valuable assets. The value of a brand will generally far exceed the value of patents, yet its interaction with the company’s patent portfolio is central to the company’s value.

To support this value-building process, a business needs to lay the groundwork early with respect to legal processes. This requires an investment in knowledgeable legal counsel up front to do it right and make sure the business is fully realizing a trademark’s value.

Martensen IP trademark attorneys appreciate the need to provide these services in a cost-efficient manner with a strong eye toward budget management. The firm provides legal advice that is carefully coordinated with the business’ branding strategy. In doing so, Martensen IP ensures that its trademark legal advice functions as part of a larger collaborative process in which the firm works with its clients to craft creative branding strategies.