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Cashedge Case Study

Taking CashEdge From Startup to Successful $465 Million Acquisition

CashEdge is a software company that presented a groundbreaking financial application, essentially enabling the online money transfers that most of us use every day. They required assistance with protecting their valuable IP. In the course of our collaboration with the company, two significant obstacles were overcome.

The first was that there are many companies developing and marketing “financial software,” but that term typically referred to accounting systems. Working closely with the founders, we determined how to articulate the ways in which CashEdge was presenting something completely new. Essentially, it had to be conveyed in the patent application and claims that CashEdge provided a customer interface for money transfers, an extensive backend interface with financial institutions, and compliance with banking regulations to enable instant online money transfers.

The second hurdle was that the perspective of both the patent office and the courts on whether software can be patented has varied through the years. Unfortunately, CashEdge was bringing its product to market at a time when it was very difficult to get patent coverage for software.

Leveraging Expertise and Relationships to Protect the Client’s IP

Over the course of more than a decade, we used our understanding of the patent system and our relationships with key players within that system to secure many patents for CashEdge under very challenging circumstances. We also provided attentive management of the company’s entire patent portfolio, and participated in a smooth IP due diligence in the course of the eventual acquisition.

Ultimately, CashEdge was acquired by Fiserv, a major public company, for $465 million. Today, the principals behind CashEdge have demonstrated their confidence in Martensen IP by having us represent them as they look to establish and grow their next startup.

    It is a real pleasure to work with such professionals.
    “Together we’ve filed for and been awarded several patents throughout the world, with Martensen taking on the vast majority of the preparation workload.”
    - Mik Farley, ICON Aircraft
    Keen ability to target and successfully capture IP concepts for further development.
    “Keen ability to target and successfully capture IP concepts for further development.”
    - David Bruemmer, 5D Robotics
    Extremely well-versed in IP law.
    “Navigated our patent applications from complex technology to award. Mike’s global associates helped inform and execute our global strategy.”
    - Julie Zinn, Spirae
    Equally comfortable engaging technical or business issues and framing them to fit the goals of the company.
    “Trusted counsel who distills complex technology and legal matters into simple terms.”
    - Richard Kinsman, TERSUS
    Mike has the experience and pragmatism to be an invaluable addition to your team.
    “Tremendously useful to get advice from someone who thinks beyond the pure legal calculus and works well with business people.”
    - Jay Jesse, Intelligent Software Solutions
    Martensen IP is an excellent Intellectual Property firm that has assisted on numerous occasions with a variety of topics.
    “Working with them is a pleasure and they are always on top of the various deadlines associated with our IP needs.”
    - Leif Ullman, CEO, KidReports
    Our international patent strategies need smart—and affordable—decisions.
    “We trust you to guide us through these challenging journeys.”
    - Steen Strand, ICON Aircraft
    Respected in courts which is key to any successful transaction.
    “AWESOME GROUP TO WORK WITH! Knows their stuff backward and forwards and doesn't lead you on.”
    - Eric S.
    He was so professional, so respectful, and full of valuable knowledge and wisdom. Wonderful.
    “Above and beyond with their kindness and willingness to speak to you about your situation even before setting up a consultation. This tells me that they have a heart to serve.”
    - Serenity P.

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  • We Maintain A Record of Success in Achieving Patent Coverage
    Every attorney has 20+ years of experience and has drafted and prosecuted hundreds of successful patent applications.
  • We Function At The Intersection Of Business, Law And Technology

    Our experience and knowledge converge at the intersection of intellectual property and government contracting. We are uniquely positioned not just as a provider of technical counsel, but also as part of business advisory teams.

  • We Provide Superior Legal Guidance and Value
    Experience in numerous business and engineering disciplines creates a knowledge base that makes it possible for our attorneys to assist clients in situations where IP legal advice only makes sense if placed within the context of a client’s complete business strategy.
  • We Develop Strategies to Enhance Competitive Advantage
    We come up with great IP strategies to enhance our client’s competitive advantage but recognize that the technology will change, the environment will change, the competition will change and so will our plan; we’re ready.
  • We Understand Technology & How To Protect Your IP
    Clients benefit from the collective background of our intellectual property attorneys, which includes scientific and engineering expertise, large law firm experience and prior contracting experience with the U.S. Department of Defense.