Following a national or local crisis, companies and organizations in Colorado and elsewhere often pitch in to help those in need and to create awareness for their cause. However, when companies and organizations try to obtain trademark protection for these campaigns, they are sometimes denied.
While the adoption of new technologies often has a positive impact on Colorado business, it sometimes presents challenges as government officials determine the best way to regulate the emerging technology. The same holds true for three-dimensional printers, which enable people to print 3D objects such as consumer goods and even firearms from their home or office.
Although the U.S. Patent and Trademark Office approves many applications for trademark protections, there are a few exceptions. The agency rejects applications for any trademark that could be interpreted as a slur or an insult to a particular group of people.
When a Colorado company develops a signature product, that item is often closely tied to the company’s identity. For this reason, it is important for these companies to protect the product from any form of trademark infringement, especially from large national chains.
Consumers in Colorado often appreciate the humor of a parody. However, businesses that choose to create a parody of another business must be careful to avoid trademark infringement, which could force them to change their name or even close their business.
Most Colorado business owners are faced with everyday challenges, such as juggling employees’ schedules and finding new business opportunities, which leave them with little time for long-term planning. Unfortunately, they may be neglecting one of the most important components of building a brand that will last: protecting their trademark.