Martensen IP is hosting an educational event to train businesses about the opportunities and best practices for protecting their IP when they engage with the US government.
Early Bird Pricing: SAVE $50
Register before August 13, 2022
September 13, 2022 | 8:30 am to 5:30 pm MT
Denver Marriott South at Park Meadows
10345 Park Meadows Drive, Lone Tree, Colorado, USA, 80124
Park Ridge Ballroom, Salon D
Learn From Respected Industry Experts
Get actionable insights from attorneys with extensive experience helping countless clients protect their IP.
Learn how an effective IP strategy ensures you can reap the rewards of your tech innovations.
Engaging Sessions with proven tactics for protecting your IP
Tuesday, September 13, 2022 | 8:30 am to 5:30 pm MT | Continental Breakfast, Lunch Buffet and Networking are Included with Registration.
8:00 am - 8:30 am: Continental Breakfast
8:30 am - 8:45 am: Welcome
Presenter: Mike Martensen, Founder, Martensen IP
Welcome to Protecting Your Tech Innovations in Government Contracts! Martensen IP Founder Mike Martensen sets the stage for a day of interesting and informative sessions by reviewing the agenda and providing the firm’s perspective on the state of IP and interacting with the government.
8:45 am - 9:30 am: Let's Talk Government Contracts
Presenter: Mike Martensen, Founder, Martensen IP
OTA, CRADA, SBIR, BAA, TACFI, SACFI, FAR, DFAR, FFP, FFI, CPFF, CPIF, CPAF to name a few. Confused? Don’t feel alone. The U.S. Government is the largest customer in the world and dealing with any large enterprise brings complexity. Transactions of these types often leave unanswered questions but guessing who owns what and what rights each party has to technology that represents the core of your company should not be one of them. We’ll start the exploration of Intellectual Property and Government Contracts by understanding the playing field and how the world of government contacting, funding sources, R&D agencies, oversight organizations, technical representatives, and more fits together.
9:30 am - 9:45 am: Break
9:45 am - 10:30 am: Developing your IP strategy: What to Protect and How to Protect it
Presenter: Chad Clark, Attorney, Martensen IP
Established and start-up tech firms need to have a framework for their IP strategy. And you should anticipate that strategy evolving over time. How do you choose what to patent and what gets held as company secrets? We’ll share how to internally document your company secrets for best protection. How do you make a go/no-go decision including legal and financial considerations on whether to patent tech or not? When sharing confidential tech information with government entities, how to mark the documents so they are sharable within the entity and protect your innovation.
10:30 am – 11:15 am: The Inside Scoop: Insights from an Air Force Attorney
Presenter: Cody Fowler, Attorney, Martensen IP
Fresh from her most recent role as Staff Judge Advocate with the U.S. Air Force, Cody will share her insights from the government perspective. What’s most concerning to the government with contracts and what’s negotiable in government contracts? If you’re involved with a classified project, why do you need to protect your innovations? How do contract vehicles differ and where can you find opportunities to succeed.
11:15 am – 12:00 pm: Take It to the Bank: Key Financial Considerations
Presenter: Russ Farmer, ReliAscent
In addition to protecting your IP when working with government contracts, small businesses also have to ensure their financial processes can stand up to government audit scrutiny. Government contract management requirements support and safeguards your IP – so you need to know what needs to be done! In this session, we’ll discuss contractual rights and responsibilities for IP, the Bayh Dole Act and how it applies to you and how to maximize your value proposition for IP through your contracts.
Presenter Bio: Russ is the founder and driving force behind ReliAscent, a unique and highly regarded consulting and accounting firm in the government contracting industry that specializes in outsourced DCAA-compliant accounting, federal contract and grant management, and outsourced CFO services. The company traces its roots back to 1988 and has worked with more than 500 clients through the years. Russ has three decades of experience with small business government contractors as a CEO, executive coach/mentor, CFO, controller, and director of contracts.
12:00 pm - 1:30 pm: Lunch
Enjoy a delicious buffet lunch and time with the IP experts. Martensen IP attorneys will join you at tables around the dining area to answer questions on specific topics.
1:30 pm - 2:15 pm: Data Rights and other Dirty Secrets of Government
Presenter: Jack Stewart, Attorney, Martensen IP
What do you mean the government can take my IP? Get the facts on exactly what government agencies have rights to and what they do not. Data rights is a hot topic with government contracts – learn how to protect your data rights while growing your business with the government. There are all kinds of insightful (and legal) practices that provide pathways for you to sell and protect your innovations to the government. Learn some of the “secrets” not readily known but very valuable to small businesses working with government contracts.
2:15 pm - 3:00 pm: Proposals and Working with Others: It’s a Balancing Act
Presenter: Chris Limpus, Attorney, Martensen IP
As small businesses, you will need to collaborate with other businesses or find yourself with an opportunity to subcontract on government contracts. These opportunities can be quite lucrative and necessary for growth, but you need to know how to protect what’s yours when teaming. How much and in what format do you expose your tech in proposals, so you share enough to be compelling to the buyer, yet protect your intellectual property? How can licensing your tech allow you to earn more, while retaining your innovations? What happens when you need to defend your IP?
3:00 pm - 3:15 pm Break
3:15 pm – 4:00 pm: Panel Discussion — IP Protection and Real-World Wins
Presenter: Martensen IP Team
The Martensen team will share real world experiences from their decades of experience advising companies and building relationships with government contractors. Learn best practices and how simple efforts can provide key results throughout the life of your contracts. The best lessons are learned from experience, and you’ll hear stories of triumph (when things went well) and defeat (when things didn’t go so well) so you can build your IP strategy with confidence.
4:00 pm - 4:15 pm: Closing
Closing remarks from Mike Martensen, Founder, Martensen IP
4:15 pm – 5:30 pm: Networking After Hours
Relax, reflect on the day’s sessions and connect with your peers at Happy Hour at the hotel bar and patio.