In Part 2 of this series, we discussed the need to valuate your IP assets as well as the methods you can use to achieve this end. This final segment focuses on the rubber-meets-the-road question of what kinds of protection should be used for each IP asset and how much should be spent on that protection.
Space is a whole different ball game for IP rights. Securing IP rights means navigating a host of convoluted international rules and regulations, all of which are increasingly under enormous pressure to change as a result of both the commercialization of space and the population of space with myriad new members, facts which operate to continually morph the topology of evolving space law.
“How do I valuate my various IP assets?” At the outset, we recognize you likely already appreciate the difficulty of answering this question from first-hand experience. IP valuation is a complex, multivariable task and an industry unto itself. That said, this task is not impossible and can be approached from a number of ways, as we now discuss.
For most, the topic of intellectual property (IP) is a hot mess of “I-don’t-knows” conflated with “I-don’t-cares.” But it shouldn’t be. Knowing what IP is and how to protect it is fundamental to most businesses’ success, whether they know it or not. A common trap related to this attitude is to “trip over dollars to pick up dimes.” Especially for startups – for whom “keeping the lights on” trumps “protecting my IP” by several orders of magnitude on their wish-lists – this trap is almost universal.
Google owns most the online-search market and, along with Amazon, a very sizable portion of the online retail market. But neither Google nor Amazon started as the megalithic giants they are today: They both grew very rapidly because they held a competitive edge in markets they helped create.